Whenever an email has not been delivered to a recipient, it is said to have bounced. Usually, bounced emails arise due to many factors. If an email bounces, then, it does not get to the intended recipient. This means that the time and the hard work employed in crafting such massages are wasted. Although bounces are usually part of email marketing but you can still eliminate the bounces.
Because bounces are normally different, marketers need to be aware what generate the bounces. While some bounces arise due to mistakes made by the sender, others arise due to networks and internet service providers. In most cases, bounced emails occur due to a problem with the recipient account or the email could be blocked from the recipient server. The sender usually receives a message from the recipient server in case the message bounces.
Bounces are usually different. When the contact email address has a temporary problem, the bounce is said to be a soft bounce. Usually, the email experiences delay but does not necessarily fail to be sent. Normally, the server keeps trying to send the email several times for some hours or even days. Nevertheless, the email is usually considered undeliverable if the retry time is over without successful delivery.
If the email cannot be delivered permanently, it is said to be a hard bounce. If a certain email address generates hard bounce, you should remove it from your database to avoid sending more email to such a recipient.
You can, however, eliminate the bounce cases or minimize email bounce rate. The following are some of the ways to reduce email bounce rate.
1. Clean up your contacts.
Usually, looking through your contact list and removing unnecessary emails can reduce bounce rate. Usually, you look for emails address that has been wrongly formulated. For instance, an email address without an @ symbol should be eliminated from the list. Although you can use a software to remove them automatically, using your eyes can as well help.
2. Ensure the sign-ups are good.
For you to send an email, you must have a contact. One way to have the contacts is by using sign-up forms or web form. The forms enables people to fill information and their email addresses.
3. Confirmation emails can help.
A confirmation email can be sent after a person has signed up to a marketing campaign. to confirm subscription the email should have a link. As a result, you are able to know if it is possible to send an email. Remove the email contacts immediately in case of a hard bounce.
You would be frustrated when you keep getting bounced emails. it is, however, possible to avoid email bounces through simple ways.