Guide to Marketing using Business Cards
Companies heavily rely on their business cards since they contain vital information that are important to clients , these include, telephone number, email address, street address and the company’s website.
The following are the ways in which a company can market its business cards. First and foremost, you need to explain in the card the services that you offer. When you include more details of the services that you offer, you are more likely to attract the attention of prospect clients in knowing more about the company. Besides, companies need to practice caution when feeling the cards with words, they need to ensure that they are not too wordy as they will make the cards not be attractive since people tend to shun away from too much content especially when they see it for the first time. In order to ensure that your cards are presentable and attractive, you need to hire a professional graphic designers to make the cards.
Furthermore, one need to clearly explain in the cards the reason why prospects need to choose the company as their preferred choice. To win the trust of the prospects, you need to ensure that you offer best prices and reliable products that are of good quality. Other than explaining t the prospects of the services that you offer in the business cards, you can entice them by offering free gifts, giveaways, as well as offering free consultation services. However, companies need to ensure that whatever product or services that they offer to the prospects is valuable enough for your target audience to take action.
Other marketing strategies that companies can adopt include paying entertainment spots to let them place their cards near the entrance or checkouts for people entering or leaving the joint to pick for free, stick some of the business cards on the university advertisements boards as well as paying university students to issue the cards to different people around and even outside of campus. Besides, companies can market their brand using business cards by placing the cards at the entrance of local homes, or even partner with accommodation centers to place the cards in the hotel rooms for guests to see and read them.
Other ways of marketing a business using busies cards include the following, giving the cards to family members and friends to issue them to other people, hiring people to hand out the cards in the city or any place with high traffic, issuing people with more than one business card so that they can give the additional one to their friends, advertise the business cards in different social networking sites, as well as partner with the local taxi to issue their passengers with the cards when they board them.